How to Become a Social Media Marketing Pro for Less Than $20

A presence on social media can do wonders for a company's brand. For the best example, look no further than Wendy's Twitter account: After pivoting to a sassier, oft-"savage" brand voice on the platform and making user responsiveness a priority last year, the company increased its Twitter following by 300,000 users in just six months.

Not every company can (or should) start roasting potential customers or drop literal beef mixtapes about competitors. That's where social media marketing professionals come in: They determine the best methods of interacting with an audience based on the company's unique brand in the hopes of increasing its following and revenue.

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